I’m a design engineering leader based near Seattle, WA, currently exploring how multi-agent AI systems can produce high-quality design system components without compromising design intent or engineering standards. Co-founder and co-chair of the Design Tokens W3C Community Group.
I’ve built frontend infrastructure, design systems, and web performance tooling at Intuit, Netlify, Shopify, Salesforce, Financial Times, BBC News, and the Guardian. I’m also a speaker, investor, advisor, and published author.
Get in touch if you want to talk design systems, design tokens, or frontend architecture — or if you’re looking for a speaker for your event.
Writing
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How I built a multi-agent design system builder
On building 9 AI agents across 3 phases for high-quality component generation.
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Introducing Design Systems Ops
The foundational article that inspired a generation of DesignOps practitioners.
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Questions I Ask Design System Teams Before Our First Meeting
A practical consulting guide for design system assessments.
Speaking
- Design tokens v1 announcement
- Design tokens v1: a common language for your design decisions
- You Suck at Design Tokens
- From walled gardens to open fields
- Establishing standards, Defining ‘done’
- The evolution of Shopify’s color system
- Bridging the gap between developers and designers
- Bridging the gap between developers and designers at the Guardian
30+ conference and meetup appearances across 15 years, including SudWeb, BlendWebMix, Kiwiparty, EdgeConf, Web Components London, London Web Performance, Frontend London, Smartweb Conference, Clarity, The Mixin San Francisco, and more.
Podcasts & Interviews
- Design Systems with Netlify
- How We Document: Design Tokens
- Design Token Takes Part Two
- The Future of Design Systems is Automated
- Building a Personal Design System
- The Future of Design Tokens
- Standardizing Design Tokens
- Design Systems
- My JavaScript Story
- Why now is the best time to adopt design tokens
- The Rise of Design Systems
- Salesforce Lightning Design System
- SassCast Interview
- CSS maintenables avec Sass & Compass
Projects
- Founder and co-chair of the Design Tokens W3C Community Group
- Book: Maintainable CSS With Sass & Compass — published mid-2012, last updated in early 2014
- Sass MQ, a @media query abstraction used on high-traffic sites such as the BBC, the Guardian and the Financial Times
- Placebo City, the largest community of Placebo fans in the world
Investments & Advising
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DivRiots
Creators of html.to.design (1.3M+ users) and a suite of 23 Figma plugins that convert any file format into editable Figma designs. Powers Google Labs’ Stitch export feature.
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Zephyr Cloud
Zero-config deployment platform for Module Federation and micro-frontends. Deploys to the global edge in seconds, cloud-agnostic, bundler-agnostic.
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Codemod
AI-powered platform for automating code migrations, framework upgrades, and large-scale codebase transformations at enterprise scale.